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The Big Impression

Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences

Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.

October 11, 202320 mins

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Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.