Netflix expands its ads measurement suite in a bet on outcomes
The streaming giant is rolling out an enhanced conversion API, pixel, in-DSP measurement with The Trade Desk and Yahoo, and expanded audience targeting and activation as marketers demand proof of performance.
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At Advertising Week NY, leaders in gaming and social media said that AI can surface generational stereotypes.
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The Driving Force explores the entrepreneurs and innovators reshaping media and technology — and what keeps them moving. Five decades into his career, MediaLink founder and longtime industry power broker Michael Kassan is still looking for what comes next.
Why programmatic audio is the strongest bet for closing digital media’s biggest monetization gap.
