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CTV, audio, programmatic and beyond — the channels and strategies reshaping modern media buying.

Marketing

‘Excitement into habit’: How Major League Soccer is riding the World Cup wave

As viewership and ticket sales rise, MLS is looking to keep the World Cup momentum going.

August 26Travis Clark

A wave of eyes all looking towards a soccer ball being carried at the crest of the wave.

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

The Current Newsletter Edition262 Netflix Sports Ambitions Preview Image v1

Media Consolidated streamers now need to prove their value to advertisers

August 12Zac Wang

Media Vive l’audio! How France became Europe’s digital audio growth leader

July 30Zac Wang

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Hands holding over-ear headphones with a sound wave form and play button between the ears.

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

The Current Newsletter Edition261 German News Junkies Preview Image v1

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

All Media

Media

Barbie unboxed: Brands are having their Hollywood moment

July 17, 2023Travis Clark

The Current Edition129 Brands Movies 1200px Square v1

Media

Streaming wars no more: Media companies play nice with content to compete

July 5, 2023Travis Clark

The Current Streamers Play Nice 1200px

Media

FIFA Women’s World Cup 2023: Unveiling squeezeback ads, sold-out ad space, and Optus Sport’s broadcasting strategy

July 5, 2023Emma Shepherd

The Current FIFA Womens World Cup 1200px Square Final

Media

Why FAST platforms like Tubi are reaching the next stage in their evolution

June 28, 2023Chris Brooklier

The Current Tubi Growth Strat 1200px

Media

For Context: The Evolution of Political Media

June 15, 2023

23 The Current For Context Political Media 1200px v1

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