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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

All CTV

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‘The dam is going to break:’ Consumers are ditching cable faster than expected

Live sports streaming is transforming the overall fan experience

January 12, 2022Damian Fowler

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IAB CEO David Cohen lays down the gauntlet to TV advertisers

‘The way you have done business over the last decade will no longer be valid.'

January 6, 2022George P. Slefo

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‘A hot commodity’: Why CTV is political advertising’s new favorite channel

December 1, 2021Ilyse Liffreing

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Shows like Squid Game are creating ‘global watercooler’ moments. What does this mean for brands?

November 17, 2021Damian Fowler

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Lexus is betting on e-sports and CTV to reach the next generation of luxury vehicle buyers

November 17, 2021Damian Fowler

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