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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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The Big Game sets a streaming record

The ‘most streamed ever’ game sees 11.2 million total viewers

February 16, 2022Ilyse Liffreing

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‘History was made:’ Why the Bills-Chiefs playoff has marketers all fired up

Marketers from Disney, Samsung assess live TV advertising in the streaming era

January 27, 2022Damian Fowler

The Current Variety Streaming Panel 1920x1080 No Logo v2
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‘The dam is going to break:’ Consumers are ditching cable faster than expected

Live sports streaming is transforming the overall fan experience

January 12, 2022Damian Fowler

The Current Edition52 Live Sports Streaming Habits No Logo 1920x1080 v1
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IAB CEO David Cohen lays down the gauntlet to TV advertisers

‘The way you have done business over the last decade will no longer be valid.'

January 6, 2022George P. Slefo

The Current Edition51 Data Driven Frontier 1920x1080 No Logo v1
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‘A hot commodity’: Why CTV is political advertising’s new favorite channel

December 1, 2021Ilyse Liffreing

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