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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Netflix is ‘quite open’ to bringing ads to its platform. Here’s what that means for TV advertisers.

The Trade Desk CEO Jeff Green, advertisers on Netflix’s plans to bring ads to its platform

April 20, 2022George P. Slefo

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This upfronts, networks are selling TV measurement

March 30, 2022George P. Slefo

The Current Edition63 Upfronts Year Of Testing 1920x1080 No Logo v1
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Here’s what iSpot.TV’s integration with The Trade Desk means for TV advertisers

March 16, 2022George P. Slefo

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From Disney+’s ad entry to Netflix’s ‘Never say never’: How brands should prepare for an AVOD future

March 16, 2022Ilyse Liffreing

The Current Edition61 Disney Plus Ad Debut 1920x1080 No Logo v1
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The NCAA basketball tournament will be one of the biggest CTV events of the year

The annual sporting event is ideal for CTV viewing and a showcase for the changing nature of TV viewership.

March 16, 2022John McDermott

The Current Edition61 March Madness 1920x1080 No Logo v2
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