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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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‘It’s not child’s play anymore’: The Podcast upfronts celebrate surpassing $1 billion in revenue

Advances in ad tech and an increase in time spent listening keeps optimism high for a $4 billion 2024 forecast, reports the IAB.

May 12, 2022Ilyse Liffreing

The Current Edition69 Podcast Upfronts 1920x1080 v1
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IAB CEO: Ad buyers expect NewFronts and upfronts to merge

May 5, 2022Chris Brooklier

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Colgate-Palmolive embraces CTV and sees a 19 percent upswing in incremental reach

The company’s foray into CTV was such a success that it plans to make CTV a permanent part of its media mix.

April 28, 2022John McDermott

The Current Edition64b Colgate Webinar 1920x1080 No Logo v1 1
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Media buyers strike deals at upfronts as inventory price hikes loom

April 20, 2022George P. Slefo

The Current Edition63 Upfronts Year Of Testing 1920x1080 No Logo v2
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Netflix is ‘quite open’ to bringing ads to its platform. Here’s what that means for TV advertisers.

The Trade Desk CEO Jeff Green, advertisers on Netflix’s plans to bring ads to its platform

April 20, 2022George P. Slefo

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