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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Heads are turned: How Love Island USA’s coupling of scheduled romance with e-commerce heats up Peacock

The reality TV sensation is Peacock’s most streamed unscripted original series to date

August 10, 2022Ilyse Liffreing

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Why higher-income households are diving into ad-supported streaming

August 10, 2022Chris Brooklier

The Current Edition82 Higher Income CTV 1920x1080 No Logo v1
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Advertisers can score big during this year’s FIFA World Cup

Streaming viewers for the tournament are expected to double in large countries.

July 27, 2022George P. Slefo

The Current Edition80 World Cup Survey 1920x1080 No Logo v1
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Disney’s record-breaking $9 billion in upfront commitments signals growth for ad-supported streaming

July 21, 2022Chris Brooklier

The Current Edition79 Disney Upfront Ad Sales 1920x1080 No Logo v1
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Netflix says it’s adopting a ‘crawl, walk, run model’ to addressability

July 20, 2022George P. Slefo

The Current Edition79 Netflix Addressability 1920x1080 No Logo v1
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