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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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The upfronts changed in 2022. So have the deals.

May 19, 2022George P. Slefo

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‘It’s not child’s play anymore’: The Podcast upfronts celebrate surpassing $1 billion in revenue

Advances in ad tech and an increase in time spent listening keeps optimism high for a $4 billion 2024 forecast, reports the IAB.

May 12, 2022Ilyse Liffreing

The Current Edition69 Podcast Upfronts 1920x1080 v1
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IAB CEO: Ad buyers expect NewFronts and upfronts to merge

May 5, 2022Chris Brooklier

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Colgate-Palmolive embraces CTV and sees a 19 percent upswing in incremental reach

The company’s foray into CTV was such a success that it plans to make CTV a permanent part of its media mix.

April 28, 2022John McDermott

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Media buyers strike deals at upfronts as inventory price hikes loom

April 20, 2022George P. Slefo

The Current Edition63 Upfronts Year Of Testing 1920x1080 No Logo v2
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