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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Why higher-income households are diving into ad-supported streaming

August 10, 2022Chris Brooklier

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Advertisers can score big during this year’s FIFA World Cup

Streaming viewers for the tournament are expected to double in large countries.

July 27, 2022George P. Slefo

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Disney’s record-breaking $9 billion in upfront commitments signals growth for ad-supported streaming

July 21, 2022Chris Brooklier

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Netflix says it’s adopting a ‘crawl, walk, run model’ to addressability

July 20, 2022George P. Slefo

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Netflix teams up with Microsoft in a move applauded by advertisers

July 15, 2022George P. Slefo

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