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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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The Olympics’ role in culture is evolving, and advertisers are moving with it

April 17, 2024Chris Brooklier

DAM Final Exports The Current Newsletter edition166 Programmatic Olympics 1200px Square v1

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March Madness just proved the power and scale of women’s sports. Advertisers are watching.

April 10, 2024Chris Brooklier

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Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

March 20, 2024Travis Clark

The Current Edition158 Disney Open Path Announcement 1200px Square v1

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The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

March 20, 2024Ilyse Liffreing

The Current Edition162 Olympics Go Programmatic 1200px v1

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How streamers are keeping sports fans satisfied even in the offseason

March 19, 2024Travis Clark

The Current Edition162 Sports Fans Off Season 1200px v1

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