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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Roku–MLB partnership marks a first for live sports on FAST platforms

May 17, 2024Chris Brooklier

The Current Newsletter edition170 ML Bon FAST Channels 1200px Square v1

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Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

May 16, 2024Ilyse Liffreing

The Current E170 Upfronts Roundup 1200px Square

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‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

May 15, 2024Travis Clark

The Current Newsletter edition170 NBC Universal Upfronts 1200px Square v1

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Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

May 7, 2024Zac Wang

The Current 168 Japan CTV 1200x1200px v1

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Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

May 7, 2024Travis Clark

The Current 168 Live Sports Appointment TV 1200x1200px v1

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