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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Hollywood is leaving money on the table by not marketing more movies to women

March 5, 2024Travis Clark

The Current edition160 Hollywoodmarketingtowomen 1200px Square v1

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How streaming is changing the game for live sports and advertisers

February 29, 2024Travis Clark

The Current Edition159 Buying Live Sports 1200px Square v1

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Why streaming platforms are loosening up on exclusive content

February 27, 2024Travis Clark

The Current Edition159 Streaming Exclusivity 1200px v1

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Streaming must innovate past the 30-second ad to help unlock its true potential

February 26, 2024Chris Brooklier

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To advertisers’ delight, the latest trend in TV is toward 100-inch screens

February 22, 2024Ilyse Liffreing

The Current Large Screens Comeback 1200px

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