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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

May 15, 2024Travis Clark

The Current Newsletter edition170 NBC Universal Upfronts 1200px Square v1

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As U.S. election looms, political advertisers shift focus to CTV

May 13, 2024Michelle Castillo

The Current 167 Social Media Political Spend Square 1200x1200px v1 1

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Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

May 7, 2024Zac Wang

The Current 168 Japan CTV 1200x1200px v1

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Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

May 7, 2024Travis Clark

The Current 168 Live Sports Appointment TV 1200x1200px v1

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How sports could be a global gold mine for streamers and advertisers

May 1, 2024Travis Clark

DAM Final Exports The Current Edition168 Global Streamingand Sports 1200px Square v1

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