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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

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Upfronts 2026: Agentic, outcomes and fandom are this year's buzzwords

May 13Travis Clark

The Current Newsletter Edition272 Upfronts2026 1200px v1

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NBCUniversal’s upfront pitch: In the era of outcomes, attention alone isn’t enough

May 12Ilyse Liffreing

The Current Newsletter Edition272 NBC Upfronts 1200px v1

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CTV ads drive significant uplift in brand AI searches, BrightEdge data shows

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Everyone complains about Nielsen. Upfronts still run on it.

May 7Chris Brooklier

The Current Newsletter Edition272 Nielsen 1200px v1

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As upfronts begin, commerce media is set to surpass TV ad spend

May 6John McDermott

The Current CTV Focused Retail Media 1200px 1

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