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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event.

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.

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As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Hands holding over-ear headphones with a sound wave form and play button between the ears.

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Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

A soccer ball kicked out of a TV through the European Union stars

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The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

The Current World Cup 1200px

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TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

The Current Newsletter Edition272 TV Obsessedwith Outcomes 1200px Square v2

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