Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
“The flexibility to launch and pause in real-time, scale spending up or down at will, and swap creatives on the fly.”
August 19, 2021Damian Fowler
Pet ownership and animal-related spending have reached all-time highs amid the pandemic. That’s vastly expanded the addressable market for brands.
August 12, 2021John McDermott
Livingly Media's Jonathan Penn on why a consolidated supply chain is crucial to the future of advertising
August 5, 2021George P. Slefo
‘The retail media space is too big to fail. It’s no longer a secondary focus for the retailers or brands. And it’s going to be one of the biggest areas of growth over the next several years.’
July 29, 2021George P. Slefo
“The lines between on and offline are being erased once and for all.”
July 29, 2021Damian Fowler
