Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
‘A higher level of scrutiny’: Marketers are looking towards digital channels like CTV and DOOH for measurement and awareness plays.
April 6, 2022Ilyse Liffreing
The Stable is able to give brands discounts by reducing its own operating costs.
April 6, 2022John McDermott
Over 3 billion gamers are expected to spend a staggering $220 billion on games in the next two years.
March 30, 2022Ilyse Liffreing
Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.
March 30, 2022John McDermott
