Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Marketing
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
‘You have to play in [digital] if you want to have the same impact you had five to 10 years ago when buying Super Bowl spots.’
January 19, 2022Ilyse Liffreing
