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Marketers in Asia-Pacific must solve the privacy/ personalization paradox ahead of the potential loss of cookies

Adobe, Procter & Gamble, and research and advising firm Forrester address identity on a myth-busting webinar.

June 8, 2022Chris Brooklier

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Marketing

The next presidential election could be the first without third-party cookies. Political advertisers are planning ahead.

June 1, 2022George P. Slefo

The Current Edition72 Cookieless Presidential Campaign 1920x1080 No Logo v1
Marketing

Industry weighs in on new legislation aimed at Google

Fear of Google’s oversized influence on digital media has made for strange political bedfellows.

May 26, 2022John McDermott

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Marketing

InfoSum zeroes in on identity partnership as brands double down on data collabs

April 28, 2022George P. Slefo

Marketing

AppLovin's UID 2.0 integration is a win for a transparent, open internet

The mobile ad exchange will make UID 2.0 available to its publishers, portending a future for addressability on mobile.

April 20, 2022John McDermott

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