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AppLovin's UID 2.0 integration is a win for a transparent, open internet

The mobile ad exchange will make UID 2.0 available to its publishers, portending a future for addressability on mobile.

April 20, 2022John McDermott

Marketing

How toymaker Coco Village achieved a 1,000 percent return on ad spend after incorporating UID 2.0

April 6, 2022George P. Slefo

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Marketing

In a win for the open internet, Unified ID 2.0 can help indie publishers drive more revenue

Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.

March 30, 2022John McDermott

Marketing

Adobe’s deal with The Trade Desk will cast a spotlight on where the future of data-driven advertising is heading

March 23, 2022George P. Slefo

Marketing

LiveRamp and The Trade Desk plan to partner to bring a new identity solution to Europe. Here’s what it means for both publishers and advertisers.

The new identity solution would meet GDPR standards.

March 1, 2022George P. Slefo

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