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Marketing

Consumer Trends

From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment

September 23, 2021

How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.

September 21, 2021

People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.

September 16, 2021

There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.

September 2, 2021