Consumer Behavior & Marketing Trends | The Current

Marketing

Pinning its future on innovation — How Albertsons is rethinking retail

The grocery giant is incorporating shoppable videos, recipes and creator content into its ecommerce strategy

September 23, 2021Ilyse Liffreing

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Marketing

Embracing cultural differences and priorities – how National Hispanic and Latinx Heritage Month is reshaping brand strategies

From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment

September 23, 2021Ilyse Liffreing

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Marketing

What does Apple’s iOS 15 update mean for marketers? Three key changes, explained.

How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.

September 21, 2021George P. Slefo

The Current Edition37 Applei OS Privacy nologo 1920x1080 v1 V3

Marketing

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.

September 16, 2021George P. Slefo

Marketing

So, you’re a direct-to-consumer brand and want to scale your marketing. Now what? 

September 9, 2021George P. Slefo

The Current Edition35 Direct To Cosumer Scale Marketing 16x9 v2

Consumer Trends

Pinning its future on innovation — How Albertsons is rethinking retail

Embracing cultural differences and priorities – how National Hispanic and Latinx Heritage Month is reshaping brand strategies

What does Apple’s iOS 15 update mean for marketers? Three key changes, explained.

Travel brands are spending again, but their marketing strategy has changed. Here’s how.

So, you’re a direct-to-consumer brand and want to scale your marketing. Now what?

So, you’re a direct-to-consumer brand and want to scale your marketing. Now what? 