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Marketing

Consumer Trends

From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment

September 23, 2021

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How Apple’s iOS 15 update will impact advertisers — as well as what its motivations might be — in plain English.

September 21, 2021George P. Slefo

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People are flying again, but how brands are reaching consumers has changed since the early days of the pandemic.

September 16, 2021George P. Slefo

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There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.

September 2, 2021George P. Slefo

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