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Marketing

Volkswagen, Hyundai are revving up their data strategy for an all-EV future

January 26, 2022Ilyse Liffreing

Marketing

With streaming and digital, an ad in the Big Game is just the beginning

‘You have to play in [digital] if you want to have the same impact you had five to 10 years ago when buying Super Bowl spots.’

January 19, 2022Ilyse Liffreing

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Marketing

CES 2022: Key themes and who is — and isn’t — attending Sin City’s technology extravaganza

December 22, 2021George P. Slefo

Marketing

‘A form of portable escapism:' All consumers want for the holidays are tunes and podcasts

How digital audio and podcasts are keeping brands’ spirits high

December 8, 2021Ilyse Liffreing

Marketing

Can search be saved from ad cannibalization? Google’s former ad chief certainly thinks so.

November 10, 2021George P. Slefo

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