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‘A form of portable escapism:' All consumers want for the holidays are tunes and podcasts

How digital audio and podcasts are keeping brands’ spirits high

December 8, 2021Ilyse Liffreing

Marketing

Can search be saved from ad cannibalization? Google’s former ad chief certainly thinks so.

November 10, 2021George P. Slefo

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Marketing

The Web Summit is the ‘Shark Tank’ of conferences. Here’s what you missed.

November 3, 2021George P. Slefo

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Marketing

Brands react to Facebook’s name change to Meta

From Wendy’s to Aviation Gin, brands comment on the platform’s metaverse rebrand

October 28, 2021Ilyse Liffreing

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Marketing

The Metaverse – How brands are boldly embracing marketing's new frontier

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

October 28, 2021Ilyse Liffreing

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