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From Swifties to Squid Game: Why brands should pay attention to superfans

December 23, 2024Michelle Castillo

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The future of cross-media measurement takes shape with AI and industrywide efforts

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Omnicom agrees to acquire IPG and take the AI fight to Big Tech

December 9, 2024Zac Wang

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What does the first AI-powered shopping season mean for retailers, advertisers and consumers?

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The power of programmatic now showing at a movie theater near you

December 2, 2024Chris Brooklier

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