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The year in data: What 2024’s key stats mean for marketers in 2025

January 7, 2025Zharmer Hardimon

The Current Newsletter Edition203 2024 Most Interesting Stats 1200px Square v1

Marketing

Crumbl increases sales by 55% after diving into omnichannel strategy

December 30, 2024Chris Brooklier

The Current Newsletter Edition201 DT Cto Omnichannel Crumbl 1200px Square v1

Marketing

From Swifties to Squid Game: Why brands should pay attention to superfans

December 23, 2024Michelle Castillo

The Current Newsletter Edition200 Super Fansfor Digital Advertisers 1200px Square v1

Marketing

The future of cross-media measurement takes shape with AI and industrywide efforts

December 17, 2024Zac Wang

The Current Newsletter Edition199 Cross Media Measurementand AI 1200px Square v1

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Omnicom agrees to acquire IPG and take the AI fight to Big Tech

December 9, 2024Zac Wang

The Current Newsletter Edition200 Omnicom IPG Merger 1200px Square v1

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