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Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.
August 5
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
August 5Karsten Weide
Industry leaders said AI isn't replacing search, but it is changing how consumers discover brands, forcing marketers to rethink SEO, community and content strategies.
August 4Tharshini Tharma-Asokan
From Coca-Cola’s polar bears to a Pepsi crossover, the BBDO leaders share how enduring partnerships create the conditions for bold ideas that drive business.
August 3
