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Opinion

The Trade Desk’s Rob Hazan on the virtues of dynamic ad podding

As dynamic ad podding gains momentum, The Trade Desk says cleaner supply paths and fewer duplicated requests could reshape streaming TV advertising.

May 28Damian Fowler

Video

Brands are already asking for ROI on agentic AI, says Croud’s Kris Tait

May 27

5 Minutes with Kris Tait, Chief Business Officer, Croud.

Marketing

British media buyers are preparing for ChatGPT Ads

May 26Chris Stokel-Walker

The Current How Global Advertisers Are Testing Chat GP Tads 1200px Square v1

Video

Women’s sports are a movement, not a moment, says Tinuiti’s Shasta Cafarelli

May 26

Marketing

Why Publicis is betting its agentic chips on LiveRamp

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22Travis Clark