Latest Ad Tech & Digital Media News | The Current

More US sports fans watched Euro 2020 Soccer final than the NBA finals. Advertisers are taking notice.

July 22, 2021Damian Fowler

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How media buyers are pioneering the application of AI in advertising

July 22, 2021Damian Fowler

Ad Tech

What the Tech is data activation?

The words “data activation” get thrown around a lot in advertising, but what exactly do they mean? We explain — in plain English — in our latest edition of What the Tech?

July 22, 2021John McDermott

Opinion

From 3D baseball strikezones for TV, to digital advertising UX – Meet Christine Anderson

July 15, 2021Damian Fowler

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Innovation

How a former rap critic and his wife landed venture capital funding from The Trade Desk

July 15, 2021George P. Slefo