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Media

Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

October 21, 2021Damian Fowler

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VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years

Brands point to increased household reach and control over frequency and pricing as reasons for uptick in adoption

October 21, 2021Ilyse Liffreing

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Innovation

The top Halloween brand costumes of 2021

From Squid Game to Liquid Death’s Tony Hawk collab, here are some Halloween costumes tailored for the advertising and marketing industry

October 21, 2021Ilyse Liffreing

Marketing

What is Singles’ Day and why are savvy marketers paying attention?

The holiday provides marketers with massive scale to unlock new customers

October 14, 2021Ilyse Liffreing

Marketing

From shoppable ads to screens in fridges, here’s what you missed at the DPAA’s digital-out-of-home Video Everywhere Summit

October 14, 2021George P. Slefo

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