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Marketing

How UID 2.0 delivered 'tremendous results' for young DTC company, Made In

November 1, 2021George P. Slefo

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Marketing

Brands react to Facebook’s name change to Meta

From Wendy’s to Aviation Gin, brands comment on the platform’s metaverse rebrand

October 28, 2021Ilyse Liffreing

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Marketing

Why the advertising world’s holding companies are betting big on retail media

October 28, 2021George P. Slefo

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The unredacted Texas-led lawsuit alleges that Google doesn’t play fair

October 28, 2021George P. Slefo

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Marketing

The Metaverse – How brands are boldly embracing marketing's new frontier

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

October 28, 2021Ilyse Liffreing

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