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Innovation

Economic uncertainty is making consumers — and advertisers — more strategic this holiday season

September 21, 2022Chris Brooklier

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Marketing

How Mars is keeping M&M's and Iams at the top of grocery lists

Insights from Mars' Ron Amram on marketing during a recession.

September 21, 2022Damian Fowler

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Marketing

Why virtual catwalks and NFTs are all the rage as NYFW returns in person

September 14, 2022Ilyse Liffreing

Media

NFL dives further into streaming with new NFL+ app

The app will benefit the football league with more first-party data and inroads into programmatic.

September 14, 2022Chris Brooklier

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Media

Why baseball’s streaming pitch to younger audiences has staying power

Baseball pushes into the future by exclusively streaming games on Peacock and Apple TV+.

September 7, 2022Chris Brooklier

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