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Marketing

In a win for the open internet, Unified ID 2.0 can help indie publishers drive more revenue

Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.

March 30, 2022John McDermott

Media

This upfronts, networks are selling TV measurement

March 30, 2022George P. Slefo

Marketing

How brands and agencies are spending smarter amid record inflation

March 23, 2022George P. Slefo

Innovation

The Great Resignation has made digital marketing roles in high demand—here's how to nail that interview

March 23, 2022Ilyse Liffreing

Marketing

Adobe’s deal with The Trade Desk will cast a spotlight on where the future of data-driven advertising is heading

March 23, 2022George P. Slefo

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