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How The Trade Desk helps build a more transparent and more efficient internet.

May 5, 2022John McDermott

The company’s foray into CTV was such a success that it plans to make CTV a permanent part of its media mix.

April 28, 2022John McDermott

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The mobile ad exchange will make UID 2.0 available to its publishers, portending a future for addressability on mobile.

April 20, 2022John McDermott