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Innovation

How legacy brands are adapting to a more sustainable world

April 20, 2022Ilyse Liffreing

Media

Media buyers strike deals at upfronts as inventory price hikes loom

April 20, 2022George P. Slefo

Media

Netflix is ‘quite open’ to bringing ads to its platform. Here’s what that means for TV advertisers.

The Trade Desk CEO Jeff Green, advertisers on Netflix’s plans to bring ads to its platform

April 20, 2022George P. Slefo

Innovation

Chocolate eggs and fish filets: How brands can use first-party data to capitalize on Easter

April 13, 2022Ilyse Liffreing

Marketing

The do’s and don’ts of QR code marketing 

April 13, 2022George P. Slefo

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