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Marketing

The rise of data-driven independent agencies

August 31, 2022Ilyse Liffreing

Media

Record Big Ten TV rights deal shines a light on live sports streaming

August 24, 2022Chris Brooklier

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Marketing

MediaMath Chief Partnerships Officer on UID2 and the future of internet identity

The demand-side platform announces support for UID2.

August 24, 2022Ilyse Liffreing

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Ad Tech

What the Tech is SPO?

How SPO aims to make ad tech’s supply chain simpler, more efficient, and more transparent.

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Marketing

Advertisers go back to school with new retail media options

August 17, 2022George P. Slefo

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