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Innovation

The AI Effect, Part 1: The AI commerce war will be fought at checkout

Data shows that consumers still aren’t quite comfortable letting AI make purchases for them, even as more retailers adopt AI tools.

June 30Travis Clark

A "Buy now" button with a shopping cart symbol with a cursor transforming to AI sparkles underneath it.
Innovation

What does it take to win a Cannes media Lion? Winners showcased simplicity and scalability

This year’s Cannes Lions winners showed that simple ideas can deliver the biggest impact. The Grand Prix winner was still big and bold though.

June 29Tharshini Tharma-Asokan

Female lion jumping over a pile of devices, a smartphone, streaming remote, and bluetooth earbuds.
Marketing

A visual guide to the UK’s growing DOOH inventory — and how buyers can tap in

June 29Annie La Vespa

Hands pull open a brochure with it's pages resembling various digital out of home displays and billboard
Innovation

Overheard at Cannes Lions 2026

June 26Ilyse Liffreing

Photo of a lion's ear within the silhouette of a pixellated arrow cursor.
Innovation

Could AI spark human creativity? Cannes Lions makes an argument for it.

June 25Zac Wang

Lion statue holding a TV displaying a French beach, with a pixellated cursor pointing through the screen.
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