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Years of navigating economic uncertainty across the region have taught APAC marketers to stay agile during volatile times.
July 7Tharshini Tharma-Asokan
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
Microdrama audiences are surging across Southeast Asia, but weak consumer spending could leave advertisers playing a crucial role in the format’s next phase of growth.
July 1Tharshini Tharma-Asokan
