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EA announced EA Advertising in an effort to shake up its in-game advertising business.
July 15Travis Clark
“Agents allow us to become more human. They let us spend more time on the craft of storytelling, on understanding customers and connecting with people’s emotions,” White tells The Current.
July 14Ilyse Liffreing
AI is becoming embedded across APAC agency workflows, but marketing leaders in-region warn it’s no silver bullet.
July 13Tharshini Tharma-Asokan
