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Tharshini Tharma-Asokan

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Media

Indian cricket’s record ad year pushes team valuations into Premier League territory

February 10Tharshini Tharma-Asokan

The Current Newsletter Edition259 Cricket Purchasing Power 1200px v1

Marketing

The Omnicom-IPG merger brings global scale. But APAC marketers are thinking local.

February 4Tharshini Tharma-Asokan

The Current Newsletter Edition256 Think Local APAC Omnicom IPG 1200px v1

Marketing

India’s Gen Z spends over half of their digital time outside social platforms

October 29, 2025Tharshini Tharma-Asokan

The Current Newsletter Edition244 Readout India Gen Z 1200px Square v1

Opinion

SBS’ Lee Fifoot on connecting brands to a diverse Australian audience

October 27, 2025Tharshini Tharma-Asokan

The Current 243 QA Lee Fifoot 1200x1200px v1

Innovation

Programmatic, audio and retail media are reshaping India’s ad market

September 23, 2025Tharshini Tharma-Asokan

The Current Audio Omnichannel Strategies 1200px

Media

How JioHotstar made the Indian Premier League a must-buy for global advertisers

August 19, 2025Tharshini Tharma-Asokan

The Current 233 India Cricket 1200x1200px v1

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