Tharshini Tharma-Asokan
Latest
AI is becoming embedded across APAC agency workflows, but marketing leaders in-region warn it’s no silver bullet.
July 13Tharshini Tharma-Asokan
Years of navigating economic uncertainty across the region have taught APAC marketers to stay agile during volatile times.
July 7Tharshini Tharma-Asokan
Microdrama audiences are surging across Southeast Asia, but weak consumer spending could leave advertisers playing a crucial role in the format’s next phase of growth.
July 1Tharshini Tharma-Asokan
This year’s Cannes Lions winners showed that simple ideas can deliver the biggest impact. The Grand Prix winner was still big and bold though.
June 29Tharshini Tharma-Asokan
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
