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Tharshini Tharma-Asokan

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Media

Interactive CTV in Australia is in its ‘cautious’ era

February 19Tharshini Tharma-Asokan

The Current Newsletter Edition260 Brightline Interactive CT Vadin Australiaand Europe 1200px Square v1

Marketing

Australia’s under-16 social media ban is forcing a global rethink of youth marketing

February 18Tharshini Tharma-Asokan

The Current Newsletter Edition260 AU Social Media Ban Follow Up 1200px v1

Media

Indian cricket’s record ad year pushes team valuations into Premier League territory

February 10Tharshini Tharma-Asokan

The Current Newsletter Edition259 Cricket Purchasing Power 1200px v1

Marketing

The Omnicom-IPG merger brings global scale. But APAC marketers are thinking local.

February 4Tharshini Tharma-Asokan

The Current Newsletter Edition256 Think Local APAC Omnicom IPG 1200px v1

Marketing

India’s Gen Z spends over half of their digital time outside social platforms

October 29, 2025Tharshini Tharma-Asokan

The Current Newsletter Edition244 Readout India Gen Z 1200px Square v1

Opinion

SBS’ Lee Fifoot on connecting brands to a diverse Australian audience

October 27, 2025Tharshini Tharma-Asokan

The Current 243 QA Lee Fifoot 1200x1200px v1

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