Tharshini Tharma-Asokan

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

Innovation

Asia’s microdrama boom is turning spare minutes into premium media

May 4Tharshini Tharma-Asokan

Marketing

4 media buyers on how they’d invest $500K around the FIFA World Cup

April 15Tharshini Tharma-Asokan

Opinion

Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

It’s been said before that CMOs and CFOs are no longer operating in silos. In 2026, they should be working together. What’s changed is why this collaboration is no longer optional.

April 13Tharshini Tharma-Asokan

The Current 266 QA Eugene Lu OAM Google 1200x1200px v1

Media

How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

Marketing

How new privacy regulations are reshaping APAC marketers’ data strategies

March 18Tharshini Tharma-Asokan