Tharshini Tharma-Asokan

Marketing

Brands rethink youth reach as social restrictions grow in SEA

Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.

May 28Tharshini Tharma-Asokan

Media

Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

Innovation

Asia’s microdrama boom is turning spare minutes into premium media

May 4Tharshini Tharma-Asokan

Marketing

4 media buyers on how they’d invest $500K around the FIFA World Cup

April 15Tharshini Tharma-Asokan

Opinion

Xiaomi’s Eugene Lu on why OEM media is gaining ground in Southeast Asia

It’s been said before that CMOs and CFOs are no longer operating in silos. In 2026, they should be working together. What’s changed is why this collaboration is no longer optional.

April 13Tharshini Tharma-Asokan

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Media

How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan