Tharshini Tharma-Asokan

Innovation

Agentic AI’s biggest obstacle in APAC isn’t the technology

As AI agents take on more marketing decisions, fragmented data and governance challenges could determine how quickly APAC brands are willing to hand over control.

August 13Tharshini Tharma-Asokan

A row boat with people in suits navigating through peaking icebergs with one resembling a giant AI star

Marketing

Gaming is coming for social’s ad budgets in APAC

As EA Advertising puts gaming back on marketers’ radar, industry leaders say outdated perceptions of gaming audiences remain the biggest barrier to investment.

August 10Tharshini Tharma-Asokan

Innovation

AI is making brand more important than ever, marketers say

Industry leaders said AI isn't replacing search, but it is changing how consumers discover brands, forcing marketers to rethink SEO, community and content strategies.

August 4Tharshini Tharma-Asokan

Opinion

Agoda’s Prashant Kala on why ‘travel intent’ is no longer just for travel brands

July 29Tharshini Tharma-Asokan

Opinion

Visa’s Drew Perry on why economic uncertainty is changing the role of data in ANZ

July 20Tharshini Tharma-Asokan

Marketing

ATS Singapore 2026: Australian retail media is a ‘blueprint’ for Southeast Asia

July 14Tharshini Tharma-Asokan