Tharshini Tharma-Asokan
Latest
As programmatic DOOH investment grows in Australia, industry leaders say the technology is already there, but buyers need to rethink how they plan and measure the channel.
August 20Tharshini Tharma-Asokan
As AI agents take on more marketing decisions, fragmented data and governance challenges could determine how quickly APAC brands are willing to hand over control.
August 13Tharshini Tharma-Asokan
As EA Advertising puts gaming back on marketers’ radar, industry leaders say outdated perceptions of gaming audiences remain the biggest barrier to investment.
August 10Tharshini Tharma-Asokan
Industry leaders said AI isn't replacing search, but it is changing how consumers discover brands, forcing marketers to rethink SEO, community and content strategies.
August 4Tharshini Tharma-Asokan
