John McDermott
Latest
The company’s foray into CTV was such a success that it plans to make CTV a permanent part of its media mix.
April 28, 2022John McDermott
The mobile ad exchange will make UID 2.0 available to its publishers, portending a future for addressability on mobile.
April 20, 2022John McDermott
The Stable is able to give brands discounts by reducing its own operating costs.
April 6, 2022John McDermott
Explaining what CDPs are and why they will play a huge role in digital marketing as cookies become obsolete.
April 6, 2022John McDermott
Ads targeted using Unified ID 2.0 are shown, for some publishers, to fetch an eCPM 116 percent higher than ads targeted with third-party cookies.
March 30, 2022John McDermott
The annual sporting event is ideal for CTV viewing and a showcase for the changing nature of TV viewership.
March 16, 2022John McDermott
