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John McDermott

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CTV has transformed television advertising from a branding channel into one that works at all stages of the marketing funnel.

June 1, 2022John McDermott

Fear of Google’s oversized influence on digital media has made for strange political bedfellows.

May 26, 2022John McDermott

The Current Edition71 Congress Google Breakup 1920x1080 No Logo v1

Television advertising is going through a once-in-a-lifetime transformation.

May 26, 2022John McDermott

How The Trade Desk helps build a more transparent and more efficient internet.

May 5, 2022John McDermott