Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
November 17, 2021Ilyse Liffreing
From Wendy’s to Aviation Gin, brands comment on the platform’s metaverse rebrand
October 28, 2021Ilyse Liffreing
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers
October 28, 2021Ilyse Liffreing
Brands point to increased household reach and control over frequency and pricing as reasons for uptick in adoption
October 21, 2021Ilyse Liffreing
