Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers
October 28, 2021Ilyse Liffreing
Brands point to increased household reach and control over frequency and pricing as reasons for uptick in adoption
October 21, 2021Ilyse Liffreing
From Squid Game to Liquid Death’s Tony Hawk collab, here are some Halloween costumes tailored for the advertising and marketing industry
October 21, 2021Ilyse Liffreing
The holiday provides marketers with massive scale to unlock new customers
October 14, 2021Ilyse Liffreing
The Chinese-owned app is helping fuel the growth of social commerce in the U.S.
September 30, 2021Ilyse Liffreing
The grocery giant is incorporating shoppable videos, recipes and creator content into its ecommerce strategy
September 23, 2021Ilyse Liffreing
