Ilyse Liffreing
Ilyse Liffreing came to The Current from Ad Age, where she covered some of the more trendy parts of advertising — social campaigns, influencers, the metaverse, etc. An NYU journalism and University of San Francisco grad, she has a history of working at some of the industry’s leading trade publications, including Digiday and Campaign U.S. Her favorite show to stream will always be the nostalgic Friends.
Latest
The holiday provides marketers with massive scale to unlock new customers
October 14, 2021Ilyse Liffreing
The Chinese-owned app is helping fuel the growth of social commerce in the U.S.
September 30, 2021Ilyse Liffreing
The grocery giant is incorporating shoppable videos, recipes and creator content into its ecommerce strategy
September 23, 2021Ilyse Liffreing
From Target’s first Latinx Heritage collection to Miller Lite’s largest Latinx campaign, brands are increasingly trying to connect with the growing consumer segment
September 23, 2021Ilyse Liffreing
“It’s clear that the streaming platforms are making their mark as full-blown Hollywood studios.”
September 20, 2021Ilyse Liffreing
The media giant's streaming platform, Peacock, sees huge subscriber gains from the games.
August 5, 2021Ilyse Liffreing
