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The Latest

Cannes Lions: 4 of the biggest advertising trends to watch in 2025

The Cannes Lions 2025 preview, including balancing AI with human creativity, women’s sports marketing and the rise of the creator economy.

Travis Clark

Across the internet

X gon' give it to ya (a lawsuit)

WSJ reports Elon Musk and CEO Linda Yaccarino are trying to strong-arm advertisers back onto the platform.

Google changes

The tech giant is offering buyouts to employees in its search and ads unit as it faces existential threats.

Disney Hulu deal

Disney to pay Comcast an additional $439 million for Hulu to complete the deal.

New hire

Disney+ poaches Angela Jain from Britain's ITV to lead content for EMEA. The exec previously commissioned Love Island for ITV.

Traffic jam

The Wall Street Journal reports how organic search traffic is sliding for some top news publishers amid Google's pivot to AI.

Streaming expansion

WBD will launch HBO Max in 12 more countries in July, as it approaches 100 markets.

Super Bowl ads set

NBC has nearly sold out all the Super Bowl inventory, as advertisers rush to live sports this upfronts.

Warner Bros. divide

The entertainment giant will split its streaming and studios company from its cable networks, reports The New York Times.

Netflix in Africa

French pay-TV giant Canal will distribute Netflix content in Francophone sub-Saharan Africa.

On the move

WPP CEO Mark Read steps down.

Cannes Lions

The Current's ultimate guide to this year's Cannes Lions Festival

For those heading to Cannes or tuning in from afar, our Field Guide highlights key themes and events from the Palais.

The Current: From Radio to Spotify: The evolution of audio.

Video

Damian Fowler

Audio’s big moment is now. Are you listening?

Chris Brooklier

The messy world of TV currency and how competitors are trying to unseat Nielsen

Zac Wang

Programmatic Pioneers 2025: Sorrell, industry leaders predict AI-led shake-up in media buying roles

Travis Clark

Cannes Lions: 4 of the biggest advertising trends to watch in 2025

Tharshini Tharma-Asokan

IAB Australia Video Summit: The biggest opportunity in video isn’t the latest hit show, but unified measurement

Podcast

Streaming|May 15
Why U.S. marketers are reallocating social and search spend into CTV
Tharshini Tharma-Asokan
Streaming|May 22
How U.S. upfront trends look different in the U.K.
Zac Wang
Marketing Strategy|May 21
In uncertain waters, smart marketers are holding the line
Chris Brooklier
Marketing Strategy|May 19
As tariff concerns grow, brands like Ford and DSW reposition messaging around transparency and value
Ilyse Liffreing
Culture|May 21
Cairns Crocodiles 2025: Marketers talk tight budgets, podcasts and retail media
Tharshini Tharma-Asokan
Marketing Strategy|May 20
‘Trump tariffs’ earnings season recap: Insights for media buyers from 8 key companies
Zac Wang

The Latest

Cannes Lions: 4 of the biggest advertising trends to watch in 2025

IAB Australia Video Summit: The biggest opportunity in video isn’t the latest hit show, but unified measurement

The messy world of TV currency and how competitors are trying to unseat Nielsen

The open internet is still with us (and so is Paul)

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

Programmatic Pioneers 2025: Sorrell, industry leaders predict AI-led shake-up in media buying roles

Gallo Winery’s Amy Lund on bringing wine to the NFL

Across the internet

X gon' give it to ya (a lawsuit)

Google changes

Disney Hulu deal

New hire

Traffic jam

Streaming expansion

Super Bowl ads set

Warner Bros. divide

Netflix in Africa

On the move

The Current's ultimate guide to this year's Cannes Lions Festival

Video

For Context: The evolution of audio

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Writers

Podcast

PayPal’s Jenna Griffith on how the rise of AI parallels programmatic adoption

CNN International Commercial’s Rob Bradley on evolving a legacy media company

Chuck E. Cheese’s Melissa McLeanas on becoming a media network for families

DSW’s Sarah Crockett on building a flexible brand for unpredictable times

Trending

Why U.S. marketers are reallocating social and search spend into CTV

How U.S. upfront trends look different in the U.K.

In uncertain waters, smart marketers are holding the line

As tariff concerns grow, brands like Ford and DSW reposition messaging around transparency and value

Cairns Crocodiles 2025: Marketers talk tight budgets, podcasts and retail media

‘Trump tariffs’ earnings season recap: Insights for media buyers from 8 key companies

Cannes Lions: 4 of the biggest advertising trends to watch in 2025

IAB Australia Video Summit: The biggest opportunity in video isn’t the latest hit show, but unified measurement

The messy world of TV currency and how competitors are trying to unseat Nielsen

The open internet is still with us (and so is Paul)

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

Programmatic Pioneers 2025: Sorrell, industry leaders predict AI-led shake-up in media buying roles

Gallo Winery’s Amy Lund on bringing wine to the NFL

Across the internet

The Current's ultimate guide to this year's Cannes Lions Festival

For Context: The evolution of audio

For Context: Evolution of the marketing funnel

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Subscribe to The Current

PayPal’s Jenna Griffith on how the rise of AI parallels programmatic adoption

CNN International Commercial’s Rob Bradley on evolving a legacy media company

Chuck E. Cheese’s Melissa McLeanas on becoming a media network for families

DSW’s Sarah Crockett on building a flexible brand for unpredictable times

Why U.S. marketers are reallocating social and search spend into CTV

How U.S. upfront trends look different in the U.K.

In uncertain waters, smart marketers are holding the line

As tariff concerns grow, brands like Ford and DSW reposition messaging around transparency and value

Cairns Crocodiles 2025: Marketers talk tight budgets, podcasts and retail media

‘Trump tariffs’ earnings season recap: Insights for media buyers from 8 key companies