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A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

The Trade Desk has developed a streaming TV operating system in an effort to improve the connected TV (CTV) advertising supply chain and consumer discoverability..

Travis Clark

The Current Podcast: Jeff Green, Founder & CEO, The Trade Desk.

Podcast|November 20

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

Data Privacy|November 20

DOJ urges Google to sell Chrome and give advertisers more control

Chris Brooklier

A basketball, hockey puck and baseball suspend in air below a glowing 'play' button.

Streaming|November 20

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

Chris Brooklier

Across the internet

Cross-media measurement

Disney+ signs up for independent audience measurement in Europe through AudienceProject, The Media Leader reports.

Cord cutting contraction

Comcast plans to spin off its cable channels including MSNBC, USA and E! into a new company.

Reining in power

Antitrust enforcers are preparing their final blitz against big tech before the uncertainty of the Trump presidency comes in.

Rising tides

Forrester's first SSP wave list since 2014 ranks Google's GAM at the bottom as a challenger to Amazon, OpenX and other SSPs, according to Ad Exchanger.

Targeting Twitch

Elon Musk's X added Amazon's live-stream service Twitch as a defendant in its lawsuit accusing members of GARM of conspiring to boycott the platform.

Selling Chrome

The DOJ will push Google to sell its web browser after a judge ruled it illegally monopolized search, according to Bloomberg.

En garde

The CEO of French pay TV giant Canal+ outlines how he will take on the competition, as firm prepares to split from parent company Vivendi.

The owl takes the top

Duolingo leads Ad Age's 2024 Marketers of the Year list.

To the Max

WBD's Max streaming service is set to debut across select Asian markets, South China Morning Post reports.

Smashing it

The Jake Paul vs Mike Tyson boxing match drew record viewership on Netflix, CNBC reports.

Opinion

Data visual showing how omnichannel strategies drive performance.

The Readout

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

A neurological study collected over 120 hours of brain activity and found a revealing link between media planning and audience engagement.

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

Opinion

Damian Fowler

Beyond the buzz at Cannes Lions, AI becomes the new norm

Chris Brooklier

DOJ urges Google to sell Chrome and give advertisers more control

Zac Wang

British advertisers face short-term pain after Britain’s $50 billion tax raise

Travis Clark

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Podcast

Retail|October 8
Marketers gear up for an earlier, more frugal holiday shopping season
Samantha Kelly
Marketing Strategy|October 29
As upfronts wrap up, British marketers foresee a flurry of innovation in retail media and CTV
Zac Wang
Marketing Strategy|September 26
How marketers can make the most of the long-awaited Fed cut
Lisa Lacy
Streaming|October 23
Netflix pushes ad business growth as streaming profits rise
Chris Brooklier
Streaming|September 19
‘The next great user experience’: How streaming is bringing sports leagues closer to fans
Travis Clark
The Readout|October 3
64% of U.S. CTV viewers say they pay attention to ads while watching live sports
Zharmer Hardimon

The Latest

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

DOJ urges Google to sell Chrome and give advertisers more control

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

Opinion

The 2025 CTV opportunity: Where retail media and premium inventory converge

Why we must engage with regulators for a healthier ad tech ecosystem

Navigating the political ad spend surge in the Golden Quarter

5 Minutes with Kroger’s Cara Pratt

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

Video

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Asking for a friend: What is green media?

For Context: From cookies to consent: Identity and authenticated data

Writers

Podcast

How an AI model correctly predicted the president 3 elections in a row

DoorDash’s Toby Espinosa on helping local economies grow

Changing the perception of advertising alongside news with hard data

SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers

Trending

Marketers gear up for an earlier, more frugal holiday shopping season

As upfronts wrap up, British marketers foresee a flurry of innovation in retail media and CTV

How marketers can make the most of the long-awaited Fed cut

Netflix pushes ad business growth as streaming profits rise

‘The next great user experience’: How streaming is bringing sports leagues closer to fans

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

DOJ urges Google to sell Chrome and give advertisers more control

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

The 2025 CTV opportunity: Where retail media and premium inventory converge

Why we must engage with regulators for a healthier ad tech ecosystem

Navigating the political ad spend surge in the Golden Quarter

5 Minutes with Kroger’s Cara Pratt

Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

For Context: From cable to connected TV: Live sports on screen

Asking for a friend: What is green media?

For Context: From cookies to consent: Identity and authenticated data

Subscribe to The Current

How an AI model correctly predicted the president 3 elections in a row

DoorDash’s Toby Espinosa on helping local economies grow

Changing the perception of advertising alongside news with hard data

SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers

Marketers gear up for an earlier, more frugal holiday shopping season

As upfronts wrap up, British marketers foresee a flurry of innovation in retail media and CTV

How marketers can make the most of the long-awaited Fed cut

Netflix pushes ad business growth as streaming profits rise

‘The next great user experience’: How streaming is bringing sports leagues closer to fans

64% of U.S. CTV viewers say they pay attention to ads while watching live sports