CEO, Founder & Chairman, The Trade Desk

Jeff Green

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Even in a year when Barbie dominated the box office, new data shows how women are still underrepresented in Hollywood, both in front of and behind the camera.

Hollywood is leaving money on the table by not marketing more movies to women

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

Some media companies are no longer keeping their content close to the vest and are sharing programming across platforms. It could create a vast opportunity for advertisers.

Why streaming platforms are loosening up on exclusive content

Super fans shape much of their identity around their favorite movies, music and more. Advertisers could benefit from getting to know their fandoms.

Understanding fandoms could be key for streaming and advertising strategies

Some ad industry forecasters just increased their projections for this year, suggesting optimism around political spend, the Olympics, CTV, and other factors.

What’s driving the rosy outlook for the U.S. ad industry this year?

Premium streaming services are showcasing their benefits for advertisers with authenticated audiences as Generative AI surges on the likes of YouTube and TikTok.

As AI junk floods YouTube and TikTok, premium content could prove its value for advertisers

Thanks to advances in AI’s analytical power, the technology has the potential to cut down browsing time for viewers on streaming platforms.

Don’t know what show to stream next? AI can help

Or, how some news publications are looking to the future by turning to advertising and niches.

The great restructuring of digital news media

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

Political advertising experts say there’s a lot that brands across sectors can learn from how political campaigns operate.

Taking a page out of the political playbook: What marketers can learn from 2024 presidential campaigns

PepsiCo’s strategic use of decisioned buying boosts brand presence and finds success in India’s CPG marketplace.

PepsiCo boosts brand presence and finds success in India’s diverse CPG market

During the Green Media Summit in New York last week, ad industry professionals expressed that a more sustainable future may require regulation and peer pressure.

The ad industry grapples with going green

B2B brands are becoming more consumer-like and leaning on live sports to reach their audiences.

Why are so many B2B firms sponsoring the Olympics?

More than 14,000 people attended the inaugural Web Summit Qatar in February 2024 to hear about the Middle East’s digital transformation.

The AI revolution is coming for advertising: Top takeaways from Web Summit Qatar 

In today’s marketplace, women are still very much underrepresented in ads, despite holding the majority of spending power.

What brands can learn from Stanley and the buying power of women

To engage with fans during the 2024 Super Bowl, brands innovate across channels as viewers turn to new ways to watch the game.

For the 2024 Big Game, brands go omnichannel and fans stream

A slate of augmented and mixed-reality devices could bring disruptive innovation to the smartphone and the advertising ecosystem it supports.

Mixed reality is the next shiny thing for marketers, but some remain cautious

Disney will roll out its audience graph in all international markets where Disney+ with ads exists, the company announced at the CES.

The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES

AI, streaming, identity, the smart home, spatial computing, and health tech dominates panels and the showroom floor at the 57th annual Consumer Electronics Showcase (CES).

Simplifying the streaming experience and AI fatigue: 5 major insights from CES 2024

How streaming is transforming how we watch television.

Streaming

CMO, Iris.tv

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Managing Director, Uplift Campaigns

Everything digital marketers need to know to make their jobs easier.

Office Hours

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

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