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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

A boat with a giant sail with a play button on the sail and a CTV remote.
Media

Telemundo’s World Cup boom signals a shift in US media buying

As Spanish-language media moves into the mainstream, brands are rethinking how they show up during the World Cup.

June 17Chris Brooklier

Yellow graphic of a soccer ball and word bubble over a television
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Fox is buying Roku in a deal that could reshape free streaming TV

The deal puts FAST platforms The Roku Channel and Tubi under one umbrella.

June 15Travis Clark

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How Tubi is building on its creator strategy and F1 altcast for the World Cup

Tubi launched the World Cup Fox Hub, where content creators offer added programming to the main event. 

June 15Travis Clark

A hand presses a button on a phone sticking out of a ring light shaped like a soccer ball.
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As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Hands holding over-ear headphones with a sound wave form and play button between the ears.
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