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Consumer Trends

Expected viewership, Fox’s agentic tools, omnichannel marketing opportunities via podcasts and news, and more of what advertisers should expect from the World Cup.

June 9

Two podcasters speak to eachother from inside a soccer ball that is split in half.

The New York Knicks taking on the future face of the league Victor Wembanyama and the San Antonio Spurs is exactly how the NBA, Nike and ABC would have drawn it up.

June 3

A hand shooting a basketball out of a phone, shattering the top of it.

Publicis bought LiveRamp to give it an advantage in agentic AI capabilities. What does this mean for the larger advertising ecosystem and the future of agentic?

May 22

The Current AI2 1200px