CTV
All CTV
Audience signals helped scale programmatic CTV. Content intelligence brings what’s on screen into ad-buying decisions today — and could give automated systems a richer input for optimization tomorrow.
October 15Bill Michels
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
After record-setting World Cup viewership, Telemundo is now courting soccer fans with Premier League, Serie A and Bundesliga matches.
September 29Chris Brooklier
A new study from The Trade Desk Intelligence and PA Consulting found that connected TV was the only channel that spanned all five stages of what it called the sports fandom life cycle.
September 22Travis Clark
Streaming captured an estimated $17.2 billion in upfront ad dollars vs. linear TV’s $16.6 billion — a milestone years in the making as streaming’s power has grown.
August 31Chris Brooklier
