5 Minutes with
Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.
August 5
Hightouch co-CEO Tejas Manohar discusses AI’s context problem, one-to-one personalization and why power is consolidating among a handful of AI giants.
July 27
There’s no easy button for brands measuring success. Dana McGraw, Disney’s senior vice president of data and measurement science, is pushing for advertisers to look at the whole picture.
July 6
EMarketer forecasts AI ad search spend in the U.S. will reach $68 billion by 2030. The company’s CEO goes in depth on how spend is interacting with consumer sentiment about AI.
June 25
