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Media

CTV, audio, programmatic and beyond — the channels and strategies reshaping modern media buying.

Marketing

Kraft Heinz and Hello Products on their no-BS approach to purpose-driven marketing

July 27

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Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

The Current Newsletter Edition262 Netflix Sports Ambitions Preview Image v1

Media The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

July 28Chris Brooklier

Media The biggest screen wants the smallest budgets

July 23Chris Stokel-Walker

Media The 2026 World Cup broke viewership records. Now what?

July 22Travis Clark

Media The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China

Media

As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Hands holding over-ear headphones with a sound wave form and play button between the ears.

Media Comcast’s Sky agrees to buy ITV in deal that consolidates Britain’s streaming landscape

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Travis Clark 162px Greyscale v2

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

News Publishers

Media

Avoiding news may shrink German reach by almost 20%

February 27Zac Wang

The Current Newsletter Edition261 German News Junkies Preview Image v1

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

Media The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

Chris Brooklier 162px v1

Media TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

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Media

Does CTV ‘drama’ help advertisers drive performance?

February 4, 2021George P. Slefo

CTV drama kpis nologo

Media

CES: A ‘$10 billion’ conversation on the future of TV ads

January 14, 2021George P. Slefo

CES 2021 TRADE DESK Variety The Current 1920x1080

Media

How shows like Psych are providing marketers with new opportunities in CTV

October 14, 2020

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