Media Buying Strategies & CTV Advertising | The Current

Media

What Paramount-WBD means for Europe’s tangle of broadcast, pay TV and streaming inventory

Leading marketers share bold predictions for 2026, spanning streaming consolidation, real-time measurement, AI accountability and the evolution of retail media as commerce and media converge.

March 12Chris Stokel-Walker

Audio

Media

Inside Netflix’s quest to double ad revenue to $3 billion

March 11Chris Brooklier

Media Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

June 23Zac Wang

Media Telemundo’s World Cup boom signals a shift in US media buying

June 17Chris Brooklier

Media Fox is buying Roku in a deal that could reshape free streaming TV

June 15Travis Clark

Media How Tubi is building on its creator strategy and F1 altcast for the World Cup

June 15Travis Clark

CTV

Media

Could Netflix’s sports ambitions grow with its ads business?

March 4Travis Clark

Media As audio goes biddable, advertisers find new reasons to turn up the volume

June 11Ilyse Liffreing

Media Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

Media The World Cup’s real impact in the US goes beyond live games

May 20Travis Clark

Media TV spent decades selling reach. Now it has to sell results.

May 19Chris Brooklier

News Publishers

Media

YouTube wants TV budgets but not TV scrutiny

February 9Zac Wang

The Current e258 Drop Measurement CTV You Tube 1920x1080 Preview Image v1

Media Sports’ second-screen era is forcing a rethink of Australian football media buying

May 18Tharshini Tharma-Asokan

Media Netflix to add 3 more NFL games, expand ad plan to 15 more countries

May 14Chris Brooklier

Media Warner Bros. Discovery touts ‘trust in measurement’ at upfront

May 14Chris Brooklier

Media Upfronts 2026: Agentic, outcomes and fandom are this year's buzzwords

May 13Travis Clark

All Media

Media

Netflix says it’s adopting a ‘crawl, walk, run model’ to addressability

July 20, 2022George P. Slefo

Media

Netflix teams up with Microsoft in a move applauded by advertisers

July 15, 2022George P. Slefo

Media

Your summer guide to must-stream TV

June 29, 2022Ilyse Liffreing

Media

Streaming devices skyrocket in Germany as more viewers tune out of traditional media

June 29, 2022Chris Brooklier

Media

How brands use CTV as a direct response channel

CTV has transformed television advertising from a branding channel into one that works at all stages of the marketing funnel.

June 1, 2022John McDermott

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